I think most people who are successful at Niche Marketing and Internet Marketing in general will agree that selecting the right niche and more specifically the right keywords and keyword phrases is top priority if you want to succeed. If you choose the wrong keywords, you will make very little money and get very frustrated.
So, how do we chose the right niche and the right keywords? Well, let’s think about our business model to gain some insights. Let’s say you have Adsense ads on your website. How do those work? Google’s bots try to determine what your site is about and display ads related to your content. That’s where the money comes from. People who are brought to the site with the promise of information and during the consumption of that information get distracted and leave your site by clicking on ads that are more interesting than your content.
Think about that for a moment. If your content is VERY compelling and insightful and helpful, people are likely to read every word. Then, they are likely to bookmark the site and look for more information elsewhere leaving your ads un-clicked. That’s not what you want. Here’s a tip from the trenches. Adsense is the easiest game in town. All you have to do is bring the traffic and people will click on the ads. If you want great click through rates, skip the fancy graphics and go with mediocre to decent content. I’ve had sites that have 10%+ CTRs for the life of the site.
If you are selling a product, someone’s ebook or even your own ebook, then your keyword selection is narrowed down for you. This is kind of obvious. If you write an ebook about niche marketing instead of giving it away like me
then you want to rank for the term “niche marketing” or its many variants.
If you are using Amazon.com’s product catalog and are trying to market products, then you will focus on product related niches. There are many people who also say that they’ve been very successful at Adsense using this technique, ie. ranking high in the serps. for specific product names and/or numbers. An example of this is ranking for, say, the Panasonic Lumix DMC-G1. It’s a fantastic camera at a great price. You can build a digital camera site and create one post per hot selling item. Then, you can have an in-text link like I did above OR you can have image ads, OR Adsense.
Alright, I hope I gave you some insight on how I think of the niches I’m going to promote. I always have my business model (or monetization model) uppermost in my mind. Let’s go find some niches.
As members of the human race, we all have the same basic needs and wants at our core. There are things that we spend money on each and every day. We spend money without even thinking about it, almost on autopilot. Think about your daily existence and niches will pop into your head instantly. You get up. What were you sleeping on? What kind of pillow? Is it silk? Is it hypo-allergenic? How about your bed/mattress? How about the bedroom furniture? Are you putting on slippers? What kind? What kind of floor do you have? Is it carpet? Do you need a carpet cleaner? Vacuum cleaner? Do you have wood flooring? Is there a television in your bedroom? What kind is it? Is it an LCD? Does it have a wall mount? Is it in a tv cabinet? Did an alarm clock wake you up? I’ve already given you a pile of niches and we just got up.
I hope you see where we’re going with this. Your everyday life, work, hobbies all have niches that we spend money on each and every day. Do you have tea or coffee in the morning? That’s another niche. Do you eat toast? Your toaster is in a nice kitchen appliance niche, Amazon.com, here we come
Next time, we’ll pick a niche we see each and every day and talk about how we can make some money with it. See you next time.
To Your Success!
Thomas C. Gajdjis
About the Author
Thomas has a highly trained team of authors, webmasters and SEO professionals. His team has built over 4,000 niche websites and they know exactly what it takes to get a site ranked and making money. Our Platinum membership takes all the pain and effort out of making money online. If you want to start making money RIGHT NOW, then click on the link here to get started -> CLICK ME!
Next article -> We Pick a Niche and Show You How to Make Money With It

