In our first installment we talked about the viability of niche marketing. I think we’ve firmly established that niche marketing is a viable money making strategy but with two main caveats. The first caveat is that you need a solid promotional strategy to get indexed and ranked for your keywords and keyword phrases. The second is that it does take longer for Google to trust new sites. Why this is, we can only guess at. The cold hard truth is that we will not be able to make money instantly. This effort takes planning and determination and a bit of patience. Well, we know you have that because you are still reading, so on with it.
Selecting the Right Niche
Few things will affect your success more than niche selection. There are two main schools of thought here. I like to call them the “Popular Crowd” school of thought and the “Specialist” school of thought. Let’s talk about the “Popular Crowd” school of thought first.
Everyone wants to be popular, right? There are things that will always be needed, will always have a market. What are they? Several niches come to mind. Weight loss is a heavy favorite. Here in the US, people are seemingly getting fatter and fatter each year. The reason for this is our hectic lifestyle. Since this is not going to change anytime soon, this market will survive and thrive for the foreseeable future. The problem with the weight loss niche is that it is extremely competitive and many sites will take your links and articles down just for being in the weight loss niche. You can thank the spammers for that.
Another perennial niche is the exercise niche. People are constantly trying to get in shape. This means tons of products and lots of money. As such, the competition is fierce and you must dig deep to get at keyword phrases (what are those?) that you can make money with.
How about finance? Yep, there’s lots and lots of sub-niches here. There are credit card offers, personal loans, payday loans, mortgages, business lines of credit, etc., etc. You can really get lost here. Again, lots of money, lots of competition. Financial institutions also have savvy webmasters so they have a solid foothold on lots of those competitive keyword phrases.
Insurance anyone? Did you say insurance? Insurance quote CPA offers are awesome payers because of the profit margins and stiff competition. You have to get creative here to succeed.
OK, I think we’ve covered the “Popular Crowd” approach well enough. Let’s talk about the “Specialist” school of thought.
Specialists are great in one area. They specialize in a very specific topic. Here’s an illustration to make a point. An example of this is outdoor patio lights. You can write about outdoor patio lights and you can focus on the top manufacturers and models. This niche has much less volume than the the popular niches but also has much less competition.
So, will you be a specialist or will you be part of the popular crowd? I suggest trying them both. You can be successful with either approach.
Next time, we will be talking about how to find a great niche. Get this right and you’ll be on your way to fame and fortune. Well, at least fortune. Pick the wrong niche and by that I mean the wrong keyword phrases to target and you’ll be lost in obscurity.
To Your Success!
Thomas C. Gajdjis
About the Author
Thomas has a highly trained team of authors, webmasters and SEO professionals. His team has built over 4,000 niche websites and they know exactly what it takes to get a site ranked and making money. Our Platinum membership takes all the pain and effort out of making money online. If you want to start making money RIGHT NOW, then click on the link here to get started -> Sorry, offer closed!
Next installment -> Choosing The Right Niche, Avoiding The Pitfalls
