Posts Tagged ‘niche marketing’
In our last installment, we talked about how crucial niche selection was to our success. In this installment, we’ll pick a niche and show how to make money with it. Let’s get to the niche selection.
I will select a niche that has tons of products to promote. My niche will be digital cameras. This is a nice niche because people buy digital cameras all the time. They buy them before vacations, before major holidays, before birthdays and major events like graduation ceremonies. Digital cameras also make great gifts. All these reasons make digital cameras a perennial favorite. There’s also a lot of competition in this niche for the very same reasons. Read the rest of this entry »
I think most people who are successful at Niche Marketing and Internet Marketing in general will agree that selecting the right niche and more specifically the right keywords and keyword phrases is top priority if you want to succeed. If you choose the wrong keywords, you will make very little money and get very frustrated.
So, how do we chose the right niche and the right keywords? Well, let’s think about our business model to gain some insights. Let’s say you have Adsense ads on your website. How do those work? Google’s bots try to determine what your site is about and display ads related to your content. That’s where the money comes from. People who are brought to the site with the promise of information and during the consumption of that information get distracted and leave your site by clicking on ads that are more interesting than your content. Read the rest of this entry »
In our first installment we talked about the viability of niche marketing. I think we’ve firmly established that niche marketing is a viable money making strategy but with two main caveats. The first caveat is that you need a solid promotional strategy to get indexed and ranked for your keywords and keyword phrases. The second is that it does take longer for Google to trust new sites. Why this is, we can only guess at. The cold hard truth is that we will not be able to make money instantly. This effort takes planning and determination and a bit of patience. Well, we know you have that because you are still reading, so on with it.
Selecting the Right Niche
Few things will affect your success more than niche selection. There are two main schools of thought here. I like to call them the “Popular Crowd” school of thought and the “Specialist” school of thought. Let’s talk about the “Popular Crowd” school of thought first. Read the rest of this entry »
People ask me all the time, Tom, “Is niche marketing dead?” The short answer is no. The long answer is “yes if you don’t know what you are doing”. So, why are so many people saying that niche marketing is a dead end? There are several reasons and I’ll explain them one by one.
First off, who are these people who have proclaimed the death of niche marketing? There are two main groups that are pushing this point of view. The first group is comprised of internet marketing newbies. Most newbies have stars in their eyes regarding how easy it is to make any money online. Making money online is both easy and difficult. It’s easy if you are a seasoned professional and you have the expertise and the infrastructure to carry out various internet marketing campaigns. It’s difficult if you are new on the internet and all you have is an ebook to guide you. The wrong ebook will contribute to tons of lost time and effort. The internet is littered with stories of the dashed dreams of would be internet millionaires. Read the rest of this entry »
Writing some good marketing articles is something that some internet marketers either feel is below them or is just too difficult. No one wants to write an essay, and writing up articles for your website can feel like you’re slaving over a topic just like you did in high school. The good part is that writing for the internet in this sense is nowhere near as difficult as writing an essay, but it does have its intricacies.
There are a lot of things not to do when writing articles for your marketing website. Some of these things can completely sink your ship, while others may just make it for difficult to stay afloat. Knowing what they are can be a huge help to the overall effectiveness of your marketing articles.
One of the biggest mistakes made by those who are new to internet marketing is keyword stuffing. Keyword stuffing refers to the practice of taking the keyword phrase and using it frequently within the article. This is not only irritating for those who come by your site, but can also harm your search engine rankings as they often penalize this type of behavior. Keeping all of the pages within your site at a low keyword density is key. Anywhere from 1% to 3% for your entire site is a good number. Often stuffing happens because a writer is unfamiliar with the topic or is simply being lazy — this leads to using the phrase often to cut down on the amount of actual information being presented within the article.
The content itself aside from the amount of times the keyword phrase is used will have a larger impact on organic traffic as opposed to the traffic brought in from search engines. Many writers choose to skimp on the actual information in lieu of filler content — this includes personal opinions, generic information, and repeating some information more than once in different wording.
Real information goes a lot further with people coming to your website looking to find out more about the topic they are looking for. Because the overall goal of your marketing website is to get people to click on the advertisements, you want them to feel positive about your niche. You even want them to feel like they have to have what the article is about right now. Though you want to encourage site visitors, you also want to be sure that you are not blatantly selling them something. Blatant selling is best left to landing pages and not article marketing, though in some cases it does work.
Creating quality marketing articles boils down to creating content that compels, and hopefully sells. There is no way for you to guide your websites visitors mice to those advertisements, but you can give them a nudge.
Niche Marketing Begins With The Right Niche – Get It Wrong and You’re Toast!
Is there such a thing as easy search engine optimization? When it comes to on-site content, there is to a point. Choosing your niche is the very first step to the entire process, which in itself can be difficult. Actually creating the optimized content for your website is the easiest step, if you avoid being overzealous.
The niche you choose will play a huge part in how successful your search engine optimization is. Those with less traffic will be far more difficult to promote and will usually not be as profitable in the long run as those that are searched for more often. The competition within a niche will also affect how successful your efforts are. Niches that are packed to the brim with other marketing campaigns will be an uphill battle, no matter how experienced you are.
Choosing a middle-ground niche is the best option for a marketer just starting out. This way you can be sure that you will be getting traffic and will not have to directly compete against other campaigns. Starting with the middle will also give you a chance to test out different techniques and find out what works best within your niche.
Once you have decided on your niche and come up with your keywords, it is time to create some content. Quality content on visually appealing website layouts is the easiest way to draw in and keep readers, and is the key to easy search engine optimization. Keeping your article content on topic and informative will go a long way towards your success, and in some cases you do not need to do excessive amounts of research to come up with quality information.
The keyword density is the easiest part of optimization. You should keep any article’s keyword density in the single digits, preferably in the 1% to 5% range. This requires that you avoid repetition. The density that you use in articles should be adjusted depending on the headers, titles, and meta tags you will be using. Google takes all of the content on your site into account, even words within the source code that readers do not see. Adjust the keyword density within your article to work with the use of it in other factors of your website.
Optimizing your website is only one part of running a successful SEO campaign. Aside from on-site content, you must also employ some off-site promotional techniques to pull in traffic and to get Google’s attention. No matter which promotional methods you make use of, be sure to include your website’s keyword or words in the off-site content for some free and easy search engine optimization that will work well in your favor.
TomG.
How To Write An Article That Will Compel And Sell
The most important part of any SEO campaign is the content featured in the articles in your sites. Many newcomers to SEO in general fail to provide compelling content that is able to both draw in and keep readers. Learning how to write an article that will be profitable to you is not rocket science, but there are tried and true methods that yield better results than others.
As any search engine optimization tutorial will tell you, choosing a keyword niche and working within those boundaries will do better for your overall success than picking a niche and working loosely around it. Writing an article or articles that stick solely to what you are trying to promote will increase your favor in the Google ranks and be easier to follow for those clicking into your site. Google is the heart of any SEO campaign, and the traffic is the blood. Without taking care of your rankings with solid SEO practices, there will be no traffic pouring into your website and generating income.
Keeping your content informative and helpful is a huge help as well. When people search for a particular topic they do not want to know about how so-and-so liked it. They want solid and real information that they can use, which may push them to click on the advertisements within your website. The first step to learning how to write an article that can sell and compel is to go with cold hard facts, presented in a way that is inviting and warm. Include the benefits of your keyword and stay positive. Do not make the reader second guess their decision to purchase a certain product, but do not lie either.
When writing your content, be sure not to fill it with the keyword you are attempting to nab the top Google spot for. Stay moderate and work within a certain keyword density, depending on how you will be utilizing meta tags, headers, and menus within the website. Sticking between 1% and 4% will yield much better results than content that has a keyword density of 15% to 20%. Going overboard will only serve to work against you, and if a website has a certain word or phrase too many times, Google may ban it from its search results.
Another tip on how to write an article that will pull in traffic is to stick to one main keyword phrase per article. Using two separate keyword phrases on a single article will not increase the web page’s ranking, and you could be using that second keyword phrase on an entirely different article to increase your rankings manually. Having more than one content-rich article on your website can only do more to generate traffic.
TomG.
Niche Marketing Strategies That Get Results
Coming up with your own niche marketing strategy may be more complicated than it initially seems. Simply putting up a few content rich articles on your own website may seem like all you need at first, but for even the smallest niches you will need to do some promotion on the side to get to the top of the Google rankings.
Search engine optimization is big business right now, but many are jumping into the fray without a clue as to what they are supposed to do aside from writing articles. Though having content rich, high quality articles is the basis for any SEO endeavor, taking your promotional efforts outside of your own websites will extend their profitability even further.
A well planned and executed niche marketing strategy will consist of more than just a website with an article or two. Links coming into the site are also important, and play just as big of a part in the success of your endeavor as the content itself.
Incoming links can come in through a few ways. One way, which is what most beginner SEO marketers believe will be the case, is incoming links from people who read the content and feel the need to share with others. This is extremely rare for most niche websites unless they have rare or unique content that is either not found online or is extremely difficult to come across. Even if you have a valuable nugget of information, you can not just expect these types of links to come in on their own.
Another method is through social networking sites. Many standard businesses have their own Twitter or Facebook account, so why shouldn’t your website? Well, for starters, to effectively go this route you need to invest some time into it — and even then, it is only viable if you frequently update your main niche site regularly. This is an extremely effective method of link promotion, but it is also one that requires multiple times the effort that you would put towards other options.
Submitting content to article directories is another option, and has proven to be an effective one time and time again. This is a good way to get links to your website from sources that have a high PR ranking with the search engines. Almost every SEO marketer has some sort of article submission in their niche marketing strategy, and there are many submission websites to choose from and submit to. This is something that must be worked into your overall plan at some point in the promotion process, whether it sounds like a good time or not.
There are more methods being thought up every day to drive traffic towards websites. Staying on the pulse of the latest search engine trends and promotional methods will serve you well in your niche marketing strategy.
Article Marketing Tips For Top Search Engine Results
Getting to the top of the Google rankings seems so easy until you actually try it for yourself. Optimizing your website with a good keyword density, meta tags, and quality content can only go so far. Working your way up the ranking ladder takes some effort on your part, especially if you are competing in high traffic niches. Even with article marketing tips from some of the best, you need to make the most out of your resources to reach the top.
The unique thing about competing in SEO and article marketing as a whole is the level playing field. Other websites in the same niche as you have the same advantages, as well as the same disadvantages. Aside from the content on the websites themselves, other marketers who are higher than you on the Google page rankings are most likely putting more effort towards overall promotion than you are. It’s time to change that.
If you find your website lower than the first result page, then something is either being done wrong or not at all. Putting your content rich site on the internet only goes so far, and clumsy site promotion can do more harm than good. Determining which methods work best for your niche and as a whole is what will put you on the top.
Every site that has beginner’s article marketing tips often tell you the same thing, and it can get to be confusing if you have never tried to promote your own website before.
The very first thing you need is quality content for your site. Have reliable facts with an upbeat and informative tone. Encourage your readers to embrace the product they have searched for that lead them to your site, but be sure that the facts you are stating are indeed the truth. No reader likes to get false information, and you likely do not want trouble for it later.
Promotion comes after the content. It’s imperative to do promoting yourself, as otherwise you would not be getting much or any traffic at the start. It’s not possible to spread the word by mouth, so you need to take other steps. Working links to your website into content on other sites is an effective way to drive traffic, but there is a fine line between spamming and promoting. Be sure not to cross that path.
When promoting your website, be sure to follow the following basic article marketing tips:
1. Have quality content even when promoting. This means avoiding simply linking to your website. It also means you need to keep the content driving traffic to your site on topic. Do not attempt to pull people in with a diversion. It never works out well.
2. Try to promote via websites and services with a high PR ranking. Most popular websites that run on user-driven content have a high PR ranking. Submitting promotional content to a site with a low PR ranking will not hurt your overall success, but it will not help much either. Having said that, you must include links from a variety of low PR sources because that’s what a natural profile looks like. After all, your site would stick out like a sore thumb with 100 PR7 links and nothing else.
3. Make your promotions seem natural. Coming off like you are advertising will always do more harm than good. Keeping your off-site content casual with an air of being informed will get you far more traffic than seeming like you are trying to sell the reader something.
Finding the medium between being helpful and being a salesperson can be tough at the start, but your page rankings and amount of traffic will tell you shortly thereafter how well you are doing with your article marketing. Keep an eye on your progress and always adjust your strategy if things are not turning out like you expect.
TomG.
