Posts Tagged ‘seo copywriting’
SEO content writing takes some practice to really get down. All too often, people jump into an SEO campaign and assume they can write whatever they want without having to worry about keyword density or overall content quality. This is a mistake. The two biggest factors of a website’s success are the amount and quality of content available, as well as each page within a site’s keyword density.
The term keyword density refers to how many times a particular word or phrase is put into a page. For instance, an article that has 400 words with the keyword phrase inserted 10 times has a density of 2.5%. This is a decent number when nothing else on the page the content will be published contains the keyword. Meta tags and titles will also factor into the overall density of that particular page, so do mind how much it is included overall. Google will take notice if a particular word or phrase occurs too often, and it may exclude your website from search results all together.
When doing your SEO content writing, the actual information you include can make or break your entire campaign. Even if your website’s optimization is perfect, poor quality content can run your traffic amount into the ground. Avoid brand specifics when talking about a subject, and do not include your personal opinions when writing. The word “I” can make the legitimacy of the content go right out the window and make it seem like it is a personal testimonial as opposed to quality information.
Quality content is king. You do need to find a balance between optimization and overall content quality, but what is actually written is what will organically pull in traffic. Automatic SEO is the overall optimization of your website, while organic SEO has more to do with how “natural” it feels and how likely it is that readers will enjoy and link your content in outside sources. Creating your own links outside of your own web space does not work as organic SEO. If you find that someone else has linked your web page elsewhere, you know you are doing something right.
Avoiding the beginner’s mistakes of keyword stuffing and first-person views is key to good SEO content writing. Taking your knowledge of the subject and making it into actual content that readers can use and share with others will be the best thing you can do towards boosting your traffic.
SEO copywriting requires a fine mix of sales and information. All too many new internet marketers rely on one or the other to fuel their campaign, but doing so limits the type of site visitors that will come to your site — and can stifle the amount of profit you make.
Many startup internet marketers underestimate SEO copywriting, and even regard it as being an entirely different thing from offline copywriting. The truth is, both offline and online copywriting is a powerful tool that pulls in consumer (or visitor) interest and drives sales. To write articles that will entice readers and pull in organic, treat article writing much like copywriting.
Choosing a niche within a market of internet users who are more likely to click advertisements or to snatch up deals that are offered can make the job of copywriting easier, but these are high competition niches — and there still needs to be some sort of quality to the writing to really encourage visitors to click through.
Doing some research prior to writing your articles is recommended, even if it is for a generic keyword phrase. Writing simply about generics or in broad terms will not do much to stir up interest. This does not include stating brand names, but it does include including some real facts as opposed to personal advice. Advice is all well and good in straight selling and other types of copywriting, but in SEO copywriting there need to be more facts than advice. Those searching for products or services on the internet are often looking for facts about them to push them to the point of purchase.
Don’t let the term “copywriting” fool you into thinking that you need to be a top-notch writer to pull off winning SEO content. Even if you are not the best writer, you can still give visitors informational content. Most people themselves are not the best writers and do not expect much of most of the websites they come across. As long as the articles on your website give them some real information that is written at least half-well, you can be confident that you have selling copy.
Why focus on the article aspect of internet marketing? It is true that most internet marketing campaigns focus mostly around backlinking, but unless they have thousands of backlinks coming back to their site, their search engine ranking is not secure. Content that works for you may not do all that much in the form of backlinks, but it does ensure that your site will be steady in its niche rankings. How can it do this? Because there will be enough organic traffic from people who enjoy your content to help your website out on its own, even if you have not worked up thousands of backlinks yet.
There are several aspects of any internet marketing endeavor, so much so that it can be difficult to remember the more simple aspects of website promotion. SEO copywriting is not rocket science, and with a little information behind you, you’ll be sure to create copy that sells.
